UGG Australia

Shifting brand perception through a multi-channel content campaign

Redwood delivered a multi-asset media campaign to launch The UGG Creative Council in the UK. Featuring key fashion influencers Karen Elson, Portia Freeman, Bip Ling and Natalie Hartley, the Creative Council content campaign aimed to shift brand perception ‘beyond the boot.’ We delivered fashion authority and advice through a magazine insert in key upmarket women’s lifestyle titles, Ugg.com features, imagery and videos and social content.Bespoke photography and video brought together fashion and style, the personality of the individuals and showcased the products and ethos of UGG Australia.View case study
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