Telling the Zoom-Zoom story to a global audience
Redwood has worked with Mazda since 2007 producing content for the Zoom-Zoom global CRM programme. At the programme’s heart is Zoom-Zoom magazine; a multi-award winning international customer magazine distributed to 1.5 million owners in over 30 countries in seven languages. Zoom-Zoom comes out three times a year in print, desktop, tablet and mobile versions, telling Mazda stories to a worldwide audience. With shared content produced in close conjunction with Mazda’s global brand marketing division at its core, Zoom-Zoom also features tailored local content developed with each individual market. Whether it is the global reach of Zoom-Zoom editions or videos or social content for Mazda blogs, we deliver relevant and often local content with a strong and consistent global tone of voice.
The Defy Convention series of videos we created for Mazda bring one of the brand’s defining principles to life, taking it to audiences of millions in a way they engage with, share and love.View case study