Creating engagement for an Italian automotive legend

Fiat is part of the Italian way of life. It motorised the nation, before successfully expanding internationally. Now one of the world’s biggest and most successful car manufacturers, Fiat uses its Redwood-produced e-zine – Us! – as a key communication tool with customers. It informs and entertains customers with editorial content and car and corporate news, engendering a sense of community, helped by the ezine’s fantastic interactivity.View case study
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