Global integrated campaign across Europe, North America and Asia
Esprit, the world’s third largest fashion retailer, had been through a rapid period of growth and were looking for a communications agency to launch an integrated brand marketing campaign. The campaign needed to drive online purchase of Esprit clothing and footfall into stores. Redwood articulated Esprit’s brand values, bringing to life ‘the spirit of freedom and friends', through an integrated content solution. In just four months from brief through to launch, we delivered a print and digital magalogue, video, outdoor & press advertising, DM, inserts and banners in 19 languages, across 19 countries.