Designing emotionally engaging campaigns for innovative home appliances

An innovation driven engineering company, Electrolux were seeking a partner to help them craft emotionally engaging stories about first-to-market product features across a range of home appliances. By closely combining planning and creative functions, Redwood has been able to help Electrolux identify the pioneering product features that will create strong customer benefit connection points and then craft the emotional expressions that bring this strategy to life. The creative outputs range from copywriting and naming to full campaign design on multiple channels.