Communicating value to five million members

Co-op had a need to communicate and explain the core benefits of their membership scheme to its members, to up-sell and cross-sell products across the Co-op portfolio and generate advocacy for the brand. We produced a quarterly lifestyle print and digital magazine that was sent to five million members, which engaged and entertained this diverse audience (male/female aged 20-70+) while at the same time delivering core brand messaging and key membership information. Bespoke photography and video work showcased not only the great products, but also the great community work completed by the Co-op group.View case study
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