Barclays: From personal finance to business growth
Redwood has worked with Barclays UK for over five years and has developed relationships with a wide range of business units across the group, including Retail, Barclaycard, Premier Banking, Business Banking, Barclays Stockbrokers and Internal Communications.
Across those areas of the business, we have planned and produced a wealth of content for Barclays – from specific tactical campaigns and events, supporting both above and below the line work, through to major strategic initiatives involving multiple agencies and key Barclays products and services. The strategy, branding and content we have developed have covered all the customer segments that this highly-valued brand engages with, from young first-time account holders through to business and major corporate clients.
Working with Barclays marketing, brand and digital teams, we have delivered content across virtually every channel possible; from digital content campaigns to printed magazines; strategic planning to video; seminar brochures to digital tools and games and from brand guidelines to cinema idents. We are also proud to have become a key strategic partner for the brand, through our planning, insight and segmentation work.View case study