Launching Argos through ‘Oh Baby’ website in China
Argos approached us to help them launch and gain a foothold in China. To assert a point of difference and establish a meaningful relationship with the target audience, Argos launched a parenting-focused retail site, Oh Baby. We designed the site, including shooting all the lead tier photography and sourcing all secondary tier photography. To develop this site, which was both transactional and editorially rich in nature, we wrote (and translated into Mandarin) over 100 features based on parenting issues over key life stages.