AkzoNobel

Delivering a global content strategy for the Dulux brand

Redwood operates as the main agency for the Akzo Nobel decorative paints global marketing team, helping shape and land their content strategy in 50+ markets. Our chief focus is designing through-the-line communications for the Flourish brand range (most famously known as Dulux), creating a stronger emotional link with consumers worldwide. This involves generating compelling consumer insights that will work at a global scale along with complex content versioning to create assets that will engage a local level. The assets we create work through the line, from digital owned channels to paid media to in-store.